Market So You Don’t Have To Sell!
Today marketing is personal, and selling is about service. Consumers want an experience with you that resonates. They want to know they can trust you; that you are authentic and understand what causes them pain, and what brings them happiness. They want to know that your products and services will solve the challenges they want to overcome, and allow them to live the life they want to live.
You’ll want to Join in the conversations with your targeted audience. Listen to what they say, what they fear or are concerned about, and what their dreams and aspirations are. Rather than transactions, design marketing campaigns that relate with them over the long term. Engage with them in comment boxes on your website; in e-mails, surveys, and social media. Inform and help them on your blog. Lead them to conclude that the value of your brand’s messages, products and services better their lives. They will thank you for your service, and that is the essence of brand loyalty.
It will make us happy to to hear them saying,